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Monday, May 10, 2004

Crisis Management

Sent to but not published in Boston Globe

Secretary Rumsfeld seems not to have learned anything about crisis management. The smart thing to do is to get out ahead of the crisis and dominate the story.
Even today, the Secretary is allowing others to determine the pace at which revelations happen. There will be nothing worse for the administration if pictures of atrocities leak out in dribbles over the next few weeks.
Rumsfeld should release all the information and pictures and videos he has now. Get the furor over with in a couple of days rather than the "death by a thousand cuts" that will occur of the pictures are released over weeks or months. If there is concern for the privacy of the perpetrators then their faces could be fuzzed.
It is time Rumsfeld managed something right.

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