The problem is that major players in the industry have, over the years, violated that trust (Thalidomide, Vioxx). As a result, most of us are not willing to give the drug companies the benefit of the doubt. Perhaps if the major firms resolved to begin rebuilding that trust by stopping direct advertising to the general public (Talk to your Doctor about .....) then we would be less suspicious about those free lunches.
How about it?
Sent to Boston Globe